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Ethan Mollick sur Twitter : "While I was reading about Theranos, I kept thinking about how much of the fraud was explained by "Symbolic Action." In a classic paper, Zott & Huy find that founders who skillfully use symbols do better. They identify 4 categories of symbolic action, all exploited by Holmes. 1/6 https://t.co/ntnhvwaLJI" / Twitter
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